Activision is what made many (not nearly all) CoD games great. Games like Crysis 3 and Battlefield offer larger maps, more customization, and overall smoother, more advance gameplay. Not to say those games are better (they are in my opinion), but they cater to different audience. Destiny will basically be Borderlands 2 with more player, and Borderlands 2 got Game of the Year. With Activision working on Destiny is May be even beigger!