It's not what people want to read but, despite all the memes and jokes about it, there is logic behind the over-delivery point. To go with the cooking analogy, they aren't cooking for people they care about in the same way that you care for your family. For Bungie, it's more akin to a running a restaurant, where there is generally no attachment to an individual diner. Say the chefs go above and beyond to make every dish the best it can be, even at the cost of their own time and money. It's easier to justify early on and when there are fewer people coming, but the longer it goes on and the more people who experience it, the more likely it is that it will become the expectation. When that happens, it's no longer sustainable for the chefs to put out the same quality of food at the same rate and at the same cost. If they raise fees, the customer gets unhappy and threatens to go elsewhere. If they take longer to make the food, the customer complains about slow service. If quality goes down to compensate, even a great meal would be regarded as "good but worse than what I had last time" or "I was expecting better", which still creates a negative sentiment. Then, on top of all that, you have the occasional customer that complains despite being given exactly what they ordered and demanding a refund or other recompense. You run into a Catch-22 where you can't make something that you love without cutting a corner somewhere in order to make it possible. If you cut the corner, it's no longer what you love because it isn't the best it can be. If you don't, then you lack the resources to make it that good. I'm not saying that this maps 1:1 with how Bungie have handled D2 as of late, nor do I think they've done it perfectly, but I'm pretty sick of seeing people use the same low-effort jokes about it and not apply even the slightest amount of thought to what has been said. Ultimately, Bungie is still a business that has to make business decisions. At this scale, labours of love that eat into the finances aren't attractive to the people who make those decisions, and I can assure you that it isn't the devs.