It is still cosmetic. And the cosmetic changes have simply come to items already in the game and are obtainable for free as well as able to be bought from the gunsmith.
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Boosts aren't cosmetic, my friend. But don't get me wrong – I couldn't care less if people want to buy them. The problem is with BungieVision and their "just the tip" strategy. First it was only cosmetics, and a bunch of forumgoers warned that it was a slippery slope, that bungie would gradually offer more valuable things for Pay. Defenders jumped all over those posts, but now, only a couple of weeks later, it's a reality. You can bet that it is only that first slip down that slope...and that metaphor is chosen for a reason: once the slide starts, it usually only picks up momentum. I'm actually shocked it only took them weeks to escalate micro transactions.