They are penalizing players who do not purchase their DLC/ Year 2 content.
I'm not sure if this plan is effective for profit, but it definitely angers those who are/feel restricted from content they purchased.
my guess is they are trying to force the ttk but if anything they will kill their player base. those on the fence would never trust a company that does that but sadly people have been using the EULA as an excuse but by that logic tomorrow they could take the entire game down and say everyone has to pay another 200 dollars every week if you want to play and i bet a few would.