Ok so the forums are flooded with things like, "I'm not gonna buy this cause it's ripping off veteran players!" and "Don't buy this dlc cause bungie is unfair!" News flash, bungie doesn't price this. Bungie makes the game and activision prices the game. Go complain to activision about it. Also, you don't have to buy it. Activision made this pricing for new players because no new player in their right mind would buy content over $100. The price just gets new players to want to buy it as well as the exclusive content. And people think that you HAVE to rebuy the game. There is a $40 version you know. Another thing, at the time of release it will be a year since the game launched. Games do devalue over time believe it or not.