Not in response to OP and I think EoF is terrible and turned all Guardians into beta testers, but the sentiment that a Sony takeover is good, is laughable.
1. Sony Walkman brand died because it couldn’t innovate.
2. Sony’s cellphone division died because it couldn’t innovate and keep up with advancing technology.
3. In the 70’s and 80’s Sony was the dominant electronics manufacturer in the world. It’s been forced into obsolescence in almost all product categories except one, its PlayStation brand.
4. Sony bought Bungie. Think about it. If Bungie is in the shambles that you believe it to be in, what does that say about the company that blindly bought the pile of excrement?
Bungie is not the only underperforming acquisition that Sony has made. If Sony can’t even correctly identify a worthwhile asset to acquire, it sure as hell can’t create one or turn a ship around ….
Sony isn’t saving anyone or anything. It’s barely saved itself in the last 30 years.
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The cellphone division is doing fine. It just failed in the western market due to brand loyalty to apple and Samsung. Its why LG, blackberry, Motorola etc have all basically vanished from the western market. Its a waste of time and money to try and break into the market. Also as for the cell division not innovating. Sony had 20+mp cellphone cameras back in 2011 when other companies were struggling to get 8-12mp. They had multi-shot imaging when thats just now a thing in samsung and apple of recent years. They had better audio quality, several of their phones were water proof early on. They were way ahead of the curve in cellphone innovation. Problem is US consumerism drove the majority of the market to Apple, and as a response Android with Samsung exploded onto the market as a more consumer friendly counter.
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That’s only for phone and it has more to do with how a iPhones are easier to use and don’t allow cross platform profile transfer. LG and Samsung as anything but phones is doing great. TVs under those brands sell amazing. It has nothing to do with western markets and only has to do with Sony being a shitty company
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[quote]That’s only for phone and it has more to do with how a iPhones are easier to use and don’t allow cross platform profile transfer. LG and Samsung as anything but phones is doing great. TVs under those brands sell amazing. It has nothing to do with western markets and only has to do with Sony being a shitty company[/quote] Im specifically talking about phones. Not tvs. It has everything to do with western markets. At the time sony was doing everything apple was except better. Yet due to apple marketing they have basically destroyed all competition except Samsung in the phone market. There's literally been market studies and analysis done on how basically apple created and cornered the market with the iphone