Imagine hiring a writer from Kotaku as your lead design.
How stupid would tha...oh...
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Blame that on Bungie execs who pushed Joe Statens out, ostracised his entire writing team to the point they quit, chopped up his teams work, pushed it out in a Frankensteins monster of a game and dlc, hired writers that didn't have the same passion or enthusiasm, Nevermind knowledge of what Joe was creating.