It's not the forty dollars that's the real problem to me (though personally I feel like 30 would be better based on the other did but whatever). It's the fact that to all those people that went out and bought that initial collector's edition game and to all the members who have spent so much time in the game this is sort of like saying, either fork over 90 bucks now or we don't think you're as special as those who do. The dlc is fine, the new collector's bs isn't. Does it just get then new emotes yes. But if they see a pattern of success in this then as a business that shows potential for more profit by doing this again in future titles with more exclusion, such as pay 30 for dlc but only those who pay 50 get dlc and a new sub class.