Aldermi Dominion believe that the races of man are too young and unproven to control all of Tamriel. So they choose to seize control and show the younger races how true leadership reigns. FOR THE QUEEN! Daggerfall Covenant banded together after their resources and economy dwindled and suffered. So they choose to unite and control the Ruby Throne rather than fight amongst themselves. FOR KING AND COIN! Ebonhart Pact banded together after they rebelled their Akaviri Slavemasters. They feel since they have endured and survived the most, they are the strongest and most worthy to control the Ruby Throne. FOR THE PACT!!