I can appreciate your efforts to change the gaming industry for the better, and you're clearly an academic who has done their research instead of firing misdirected hatred on a forum. I respect that a lot. However, I can't say that sueing the company is really the answer. Say what you will about the grandiose claims that were made by the developers, but all of that comes down to building hype. Is it immoral? Absolutely. But is it legal? Unfortunately yes. The only way gamers are ever going to change anything is by acting with their wallets. People can't complain about a game, and then go spend $40 on DLC to keep complaining about. Any claim anyone makes about Activision's advertising will boil down to Bungie addressing it in DLC. On a side note, the information given via spoken word at a games conference is not addmissable in any court of law. Activision has their bases covered. I actually enjoy the game a lot. I understand everyone's frustration, even to the point of quitting the game altogether. I'm just grateful that whatever sets them off hasn't impacted me yet. Call it naive, or call it optimism, but I am liking Destiny.