Money can't buy good ideas.
Jason Jones just said it: the people who do this well (creating games), aren't doing it for the money.
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Of course not but if they are allowed more money to make the games, then they are given less stress that their job could be taken away, and more money could be put towards new technologies and things that cost money like Mocap.
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I fail to see how blood and gore = creativity or how making a creative decision to not have blood and gore in a game = curbing creativity. The grisly stuff is secondary. Setting and gameplay are what's important. If they want to shy away from splattering gallons of red across the screen for WHATEVER reason, even if that reason is just to widen the audience and make more money, I say let them.