At least be honest to the reasoning behind increasing the cost of a season. Don't give us this Bs about how you are investing in making compelling seasonal experiences for Light fall, when the first one is another Battleground. What is it the 4th time we have had that as a seasonal activity ? Just say " we increased the price of seasons because we love money. We all know that is the actual reason behind it. Might as well get some honesty points whilst doing so.