They are very obviously going the COD route if engagement optimizations to increase the likelihood of money spending in game.
Examples:
The portal
The light leveling G R I N D
Forced 50/50 win loss matchmaking
Only being able to complete conquest once for the loot shower they give
Making things like raids super hard to get high like loot from, they did this because they would be super effective otherwise
They’re trying to lock people in for long enough so they feel better about dropping $20 on something like a taken shader.
Other games have done this before, their intention is pretty clear