At least this time they say "The Hype is Real" in the writeup at: [url]http://planetdestiny.com/20-reasons-taken-king/[/url]
Hype: (per: [url]http://dictionary.reference.com/browse/hype?s=t[/url])
1. to stimulate, excite, or agitate (usually followed by up): She was hyped up at the thought of owning her own car.
2. to create interest in by flamboyant or dramatic methods; promote or publicize showily: a promoter who knows how to hype a prizefight.
3. to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).
4. to trick; gull.
noun
5. exaggerated publicity; hoopla.
6. an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
7. a swindle, deception, or trick.
Edit: FYI, they are using 'hype' as a noun. So look above at the meaning of this word.
The problem, is that the past has told that we can't fully trust what they say. But I do appreciate then telling that there are going to be more remixing of older content, and that there will be, eventually, the raid – King’s Fall, which will most likely be our next payment plan (to continue playing.)
One of the things mentioned puzzled me: "Sniper rifle blinds enemies on precision hit." Shouldn't a good sniper rifle take down an enemy with a single precision hit? Imagine how many snipers in the real world would make it through a battle, with those types of hits.