Seriously. Personally, gore and vulgar make movies and games worse because they are just trying to be cool.
*cough* call of Duty *cough*
English
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Even Dark Souls 3 is rated T and it's an amazing game.
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This^ Just because a game is rated M does not mean it's better.
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I think a studio should be able to do what they want and not aim for a specific rating. If they feel it's important and it will make the game better then sure put it in and get whatever rating the esrb gives.