At this stage in marketing Bungie/Activision cannot change it. They have their profit targets in place and their pricing strategy should meet that in their eyes. If they reduce the UK prices they'll have to increase the American prices which will cause absolute hell.
Hopefully the complaints will mean that it won't happen again for future DLC's and they bump up the US prices and reduce the UK ones so that UK prices are back to just 20% more.
English
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If the US price goes up then they'd better prepare for a shit storm on here. Can we make ridiculous statements on their posts and sound like fools?
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I don't mean for this DLC I mean for the next one. They obviously can't change the price at this stage for TTK. What I mean is they need to balance it better in the future. Had the US price been more and the UK prices less to begin with then we wouldn't be in this situation and nobody would've been any wiser.