i read that Destiny will place the gamer as the main protagonist in the world and there were challenges associated with that. how about gamers sign in with their FB profiles and assign fellow characters within the games narrative to their close friends. The game then reads the profile picture of that friends face and creates a morphed version within the game itself. the game also scans for key words/activities/lifestyles and models the narrative around what the player actually does in real life. just an idea (if it makes millions i want 1%)