Any company would (and does) over charge for a product, it's called profit. They also have to make sure that they can pay their employees and give them raises (for some reason people like those raises). Edit: EA is milking SWB just as much as bungie and activision are milking destiny. They cut out a lot of content and features that should be in there and still charging $60 for a Star Wars skin over a battlefield game. Not saying it will flop, it is Star Wars after all.