I guess what I mean is if you don't like Activision's practices, don't buy DLC, don't preorder, and don't buy the next CoD game when the one you're playing now is fine. That or don't buy CoD at all. It's not really a great solution considering one person isn't going to make a difference.. but there's not much else we can do as consumers unless we take up game journalism and create a Cobra Commander character like Angry Joe, haha.