This is such a common thing in the UK that it has its own special name and Wikipedia article to go with it.
http://en.wikipedia.org/wiki/Rip-off_Britain
[quote]Rip-off Britain is an expression used by some to refer to the phenomenon in which some products and services cost significantly more in the United Kingdom than in other countries, especially other member states of the European Union and the United States, than a basic currency conversion would permit. [/quote]
English
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this isn't just the UK though - everyone in Europe is paying €34.99 which maybe slightly more expensive dependant on the Euro at the moment? Not sure which way round it would be... Physical products I can sort of accept, to a degree, but for a digital only product with ZERO manufacturing costs etc etc... Robbery as I said!