I totally understand the sentiment here, but you have to understand that it's a TIMED exclusive. They will get the content, just not for a little while. That was a deal that Sony had in place. Besides, Xbox always get's the timed CoD exclusives, they are getting a head start with Evolve, and I'm sure the list goes on, but I don't follow Xbox exclusives well enough to continue.
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There is a difference between a month and a year for the timed exclusives, sony have taken it too far.
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How have they gone too far? How do you know that that wasn't something Bungie or Activision wanted to do? The thing is, all you have to do is wait, and all systems will have all content.