It's not easier because according to the tremendous amount of whiners and cry babies in these forums, most of them declare that they don't like to play crucible, sooooo Iron Banner now makes it possible for someone like me who likes crucible more than raiding a path to lvl 30. Sounds like proper balance to me.
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I think there should be that type of PvP incentive for those who enjoy PvP...but it'll be interesting to see the reaction when someone who goes 3k/20d gets a 30-light piece of gear.
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I'm pretty sure you have to reach an Iron Banner rank 3 or something - I don't think you get lucky at the end of a match. I could be wrong