K/D matters in every game when it's infested with people who think they are superior because they can farm for hours to get good loot or level up enough to get the best items. I assure you, K/D doesn't mean anything. I die more than I get kills, but that's because my ass is capturing objectives to help my team win.
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But getting kills bumps up the score pretty fast as well. The objective points don't seem to accrue very fast IMO