I hate to judge but posts like these are full of ignorance. Do you really believe that destiny is going to JUST be about your character creating his own experience? No, of course not. There will obviously be. A main storyline and that is already well known. Bungie is just trying to us to think about this game as more than just an FPS with a "campaign".
Rest assured, this game will be everything you ever wanted.
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Did you ignore the part where I said I was surrounded my game designers? We have gatherings just to discuss how to sell games, etc. What you're talking about and we do know of, is only backstory. It's simply background to give a causation for why a said surrounding appears in a certain way, or why you're doing what you're doing. But beyond that seems very shallow, so far. The developers mentioned something about books too, which potentially could mean another source of income, similar to the Halo books that filled in the gaps of the game world and brought in more revenue. So your statement that this is at all ignorant to question, is actually quite naive. "Everything you've ever wanted," that alone is a bold assumption and I think you should temper your expectations, unless you like to be disappointed.