Are you watching the anime of the year, Free!? It's being animated by KyoiAni, the studio that brought us stuff like K-On! and Haruhi. It's about a bunch of highschool boys who are interested in swimming. The main plot focuses around two childhood friends who became rivals in swimming, so there is alot of heated tension between the two.
The first episode aired today. It even had a scene where two of the main characters go skinny dipping (together, of course). I can't wait to see what happens next.
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I will probably just watch it due to /a/. As for liking it I find that unlikely. Also it is definitely not AoTY.