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1/31/2013 8:49:01 PM
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Unless they undergo a Bethesda/ZeniMax style growth of business operations or the gaming landscape changes so drastically they move to PC only or consoles move to digital distribution only, it will be very difficult. Someone has to print the discs, make the commercials, set up all of the shipments in the current climate.
There's no question they develop at the same tier of other self-publishing independent developers like Valve (and technically BGS).
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Edited by Malfar: 1/31/2013 10:20:12 PMPrinting disks, making commercials, or setting up the all the shipments is all a simple process. It's not like Activision has it's own printing/pressing company, or it's own movie studio(Or so I don't thnk). I'm sure they rely on third parties for those operations. Unless there is some type of exclusitivity gerrymandering that I am unaware of, then Bungie could use utilizie the percentage that they give to their publisher, and focus those funds to pay for what a publicher usually pays. The first time might be a learning experience, but if they play their cards right, they could end up having the publishing process cost less then the percentage that they relinquish to the publisher.
