i'll be honest, i was one of those people that followed the ilovebees viral campaign like a crazyman. it was so awesome. the scope was huge.
and back when the internet wasn't as available to everyone as it is today, it make for huge community unity.
i would LOVE to see an Ad campaign like that for Destiny.
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[url=http://www.youtube.com/watch?v=aA9oSO-HLQw]Here you go.[/url]