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Edited by The Cellar Door:
8/17/2016 3:38:24 AM
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The Product of Nostalgia
For a very long time, nostalgia has been an central way for companies to promote their brand. People like to relive the past, they like things that are "vintage." It's a great way to market a product that isn't exactly exciting or progressive. However, what I would like to bring up in this post is the increasing trend of nostalgic products, and hope to spark a discussion on the philosophical ramifications of this.
Games like Pokemon GO, and The NES reboot, and movies like The Jungle Book, and Finding Dory bring us back to a time that was simpler. These are just a few examples, but looking around you can find a wide array of brands going for this nostalgic/retro feel. To delve deeper, what these products accomplish, is getting the generation that is now in their 20's, back to being a consumer for these companies.
As I said, there seems to be an increasing trend of this occurring, as in, more frequent nostalgic products are being marketed towards this generation right now than there is normally in the market. Why?
If we tend to the Internet, we see memes from SpongeBob and Arthur being populated right now. We've seen the memes of "being a 90's kid," and "being born in le wrong generation." It's very obvious that nostalgia is central to the millennial's identity. Now I pose this question:
Does the increasing trend of nostalgic products in the market inversely correlate to the information age's decrease in communication boundaries?
To elaborate, we all know we can instant message someone this second if we needed to. I can show my cousin who lives in California pictures without having to develop them nor be in California. Ultimately, the Information Age has brought us this ease and speed in communication that then results in our lives being paced faster. Does this then imply products which incite nostalgia will then become more frequent, because life is passing at a fast enough rate which nostalgia can be achieved more readily than say 30 or 40 years ago?
What does this say about the corporations and their control over the market? Are they loosing control to the Information Age, or are they gaining it?
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Tbh, I've never really looked upon remakes of movie classics as 'nostalgia'. I tend to think of them as lazy and indicative of a lack of imagination. Maybe I'm to much of a cynic but, imo, too much recycled crap going around.
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1 ReplyThe Traveler will sort this shit out once he gets here. Just hold your junk until then. Then we'll have years of prosperity before the inevitable Fall (or Collapse as some believe it will be called). The real question is how will the future generations perceive the Darkness. Will they see it for what it is or will they embrace it? TL:DR Children are the Darkness.
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No, I think the only negative effect nostalgia has on this generation is that it stifles the flow of any new, original, and creative ideas.
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@ every single remastered video game/movie remake ever
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Sunsets during the winter are nostalgic to me for some reason.
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6 RepliesThis is all too true. Remember how every single PIXAR movie trailer references older movies? "From PIXAR, the company that brought you..." is a easy way make a profit. By using their name, they're already securing mindless sheep who remember older movies and believe the new ones must be as good. Which they're not.
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3 RepliesPeople don't do nostalgia nearly as good as they used to. I remember back when someone could talk about the "good old days" and you understood just how good those days were.
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Nostalgia is word for the elderly
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[quote] Does the increasing trend of nostalgic products in the market inversely correlate to the information age's decrease in communication boundaries? [/quote] Correlate? Most definitely so. But I think the reason behind this is that the breaking of such barriers has led to the diffusion of information, thus allowing for a larger shared knowledge base from which nostalgia can occur. Consider from the past beauty products and all of the claims of wonder drugs that bring you back your youth. These are also nostalgia based, but we have only recently seen other types of such products because at the time the only shared knowledge base anyone could rely on is the existence of youth. [quote]Does this then imply products which incite nostalgia will then become more frequent, because life is passing at a fast enough rate which nostalgia can be achieved more readily than say 30 or 40 years ago? [/quote] I'm not sure if it is accurate to say that nostalgia based products will increase due to any increase to the speed at which life...occurs. Rather, it is natural for people to realize the potential profit from the phenomenon and capitalize on it more thoroughly. [quote]What does this say about the corporations and their control over the market? Are they loosing control to the Information Age, or are they gaining it?[/quote] I think it goes both ways. In this particular context, corporations can capitalize on the Information Age, but they don't really have a say on what people are nostalgic about. As such, it is also still up to the consumer to give corporations the capacity to go back to previous products and profit. And as per certain laws, not everyone can just jump on the financial bandwagon as it comes along.
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5 RepliesEdited by Cultmeister: 8/17/2016 7:32:03 AMFashion, music, video games, products, most things except technology tbh, have all gone retro/vintage, and I think it's a reflection of how we as a society have become completely disillusioned and are harking back to when times were better. We don't want this shitty world full of corruption and war, so we want to get back to our childhood. This has probably been amplified by the Internet where we once had only a few friends to reminisce about "omg remember when coin-operated TVs were a thing?" as opposed to now when someone can tweet it and a million people will see. In terms of corporations, they are probably having a whale of a time since they know exactly what things were popular, and so can target their products very specifically and know they'll get a huge following.
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Hell yeah mate nostalgia is here to stay
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I see it as kind of the same, but with the added bonus of receiving the nostalgia instantly.
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Cute ;)
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2 RepliesIn a sense, I think it's equal parts nostalgia and growth. Especially in regards to movies and video games, where the original artist's vision was hampered by what they had to work with. Look at things like the Amano artwork for the first Final Fantasy games. The designs are immensely complex, nuanced, and detailed, but with what was available at the time, had to be cut down to an 8-bit sprite. Now, with advanced tech, those designs can be brought to fruition. Same for movies. As to the nostalgic feel, it's because that generation has hit the stage of becoming a major purchasing power. So of course, they want to tap into those of us who cherish those memories of the past, and aim to tap into that.
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1 ReplyEdited by Woupsea: 8/16/2016 11:25:58 PM*their [spoiler]I swear I'm not trying to be an asshole, it's in the first paragraph. [/spoiler]
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1 ReplyEdited by Upperclass Bum: 8/16/2016 8:08:44 PMDo you do those photoshops yourself? I really liked that pondering Spongebob one with Hank Hill's face... Sorry I couldn't actually contribute to the discussion, by the way. I don't exactly feel like I'm capable of engaging in a conversation like this as I don't really have much I can add. I appreciate the topic though and the different perspective gained though.
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I just drink crystal pepsi because it's good, okay?
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Halo is so nostalgic that I cry sometimes
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I'm personally tired of it. My brother just sent me a trailer for a wonder boy in monster world remake... Too many people idolize the past, or reminisce their own too often. Of course this is just my opinion. In terms of the market, I feel it's just a reflection of the current trends, or should I say past trends lol.
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1 ReplyNostalgia has always had a significant role in our society. They only reason why we didn't realize this is because we were not around or too young to develop a deep attraction to these times or products. Back in the 50's, "authentic" Japanese swords were all the rage for teenage/ early 20's males. Why you may ask? Because it reminded them of a time when they envied their parents for being patriotic. That patriotism instilled in the young kids during the 40's transferred over to a replica business being successful. Nostalgia will always be part of our society. It's up to the consumer to determine if the past feelings are enough to justify buying the product or not.
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tl;dr but upvote for making me laugh.
