Does it matter you're not going to change their minds... Yea it's more expensive but actually gives a -blam!-? I don't. They've not all sat round at BUNGIE and think I know we'll -blam!- the British off but making them pay more, it's probably more well it's £40 as its $40... There's not a whole lot of difference really.. Unless you want to be pandantic and say it's gonna be £28.74? For the taken king... I don't care £40 is less than an afternoons work for months of entertainment go to the cinema and see if you spend any less?