1.Will it end by being constantly milked until it becomes unpopular and well a dead franchise?
Or...
2.Will it end by activation officially ending the franchise when they wish? (When it's still popular though)
Or...
3.Some other way?
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Why not just ditch the titles of the game and call it by the year it comes out like all the sports games? CoD 15' , CoD 16', etc.