If you go to your [url=http://www.bungie.net/Account/Settings.aspx]account settings[/url], there will be a field labeled "Postal".
As far as I'm aware, entering-in your postal code doesn't add any sort of personalization to the site. So, what's the point of having that field if I don't get anything in return for giving-out that information? And if it [i]is[/i] used in a way that's beneficial to me (or to Bungie. eg, if it's used for generating useful aggregate statistics or something like that), how is it used?
My guess is that it's a remnant of the past, back from when Bungie.net / groups were primarily used for organizing LAN parties, and that kind of information might've been useful.
Does anyone have some extra insight on this?
[b]Disclaimer:[/b] Mr. SearchBar and [url=http://www.google.com/search?hl=en&q=site:www.bungie.net+%22postal+code%22&start=30&sa=N]Google[/url] did not divulge anything of use, so they are not my friends. They are mean, and told me to go ask about this in The Septagon.
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I guess because you have no rights and bungie controls everything.