Has Bungie ever considered doing something like an online development diary-type thing? It's basically when the developers when the game is fleshed out enough to actually play, e.g the very early builds, you show the community what you have made so far, give us a little commentary, and then you get feedback from the community on what they'd like to be the next sort of "Step" or element to be added into the game. Then by the end, you have a full progress diary, a probably great game and a fanbase that adores you even more than they already do.