I'm not a mod, but my guess would be yes. Any references to -blam!- could be a violation of the [url=https://www.bungie.net/7/en/Legal/CodeOfConduct]code of conduct[/url]. It doesn't matter if it's a name of a business. See point 6. [quote] 6. Depictions, references, or descriptions of gory violence or explicit/implicit -blam!- content. - EXPLICIT -blam!- CONTENT includes any content that clearly shows or describes -blam!-, nudity, or near-nudity in a -blam!- manner. - IMPLICIT -blam!- CONTENT refers to any -blam!- content that isn't directly apparent, such as innuendoes.[/quote] Advice: If you think it violates the code of conduct, it likely does. Don't use it. Again, I'm not a mod. I'm just letting you know what the code of conduct says regarding this matter.