Simple as this £40 does not equal $40 , please reduce the price in the UK for the equivalent price of $40. The exchange rate is roughly $1 =£0.66 this means that the price should be £26.40 this is a very big difference of £13.60 or $20.60. Please feel free to correct me if my maths is wrong! But this is just wrong , on disc you could make the excuse of tax etc, but downloaded just no. I'm sure many Americans feel ripped off with $40 but I would pay that for the taken king but $ 60.60 no! That is a whole new game, please adress this bungie or you will lose your European fan base!
Your currency is artificially inflated and i reality is worthless. You should feel lucky they will even sell it to you at even price. 100 years ago 1 pound sterling cost 5 dollars. Now its 1.5 to 1. Fifty years from now the dollar will be ahead by much. The strength of currency is based on its stability
Give up lool I've made lots of posts and commented and there's even a petition and bungie just ignore us. Not even a mentor comments about this. A challange someone from bungie to explain how a big company can't calculate or understand conversion rates. Come on Cosmo or deej show your faces and respond