The damage has been done, people are finally seeing what the new Bungie has become and exactly what they think of you. Luke Smiths comments weren't his own, they were what Bungies been saying about all of us since the game launched, he just let it slip out in a moment of arrogance. Unlike when Destiny originally launched, there are plenty of legitimate next gen games out there now, with even more on the way.
Destiny is finally dead in the water, its why they're trying so hard to rope in new customers with these CE pakages. People are finally seeing it for what it is and Bungie for what they've become. It's a good day for the industry really.