I know. It's not like they were bragging about the entire team being selected from previous AAA titles beforehand or were given the entire engine to the previous Halo games, the preexisting fanbase, etc...
..But..But THEY HAD ALL THE PAST HALO GAMES AND NOVELS AND EVERYTHING BUNGIE AND THE COMMUNITY BUILT UP. THEY EVEN HAD THE BEGGING COMMUNITY, A FAN BASE.
It's not like they were making a game from scratch.
They chose to ignore the fanbase, end of story.
How do you suppose they cater to a fan base that doesn't know what it wants?
Bungie split the fan base with Reach, and we ended up with people who wanted H4 to be more like Reach, and the other half didn't want those changes.
Damned if they do, damned if they don't.
Nevermind that the 343 higher-ups hired AAA devs that they knew hated Halo, and then even admitted such in several interviews...
Hard to say why they failed...
/sarcasm
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