. . . . turn everything on and leave it on, end the FOMO. Meaning turn Iron Banner on and leave it on, everyday, every week. All raids, dungeons remain farmable on every day every week mutliple runs on just one character if you wish, stuff like that. Mayhem - everyone loves that, turn it on and leave it on before you walk away and ghost us.
what would you like to have always available, every day every week?
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This. And bring all of the old loot and give it to xur. Have him sell a lot more and a lot of good old equipment and make everything farmable and drop. So that the game can remain playable and accessible. So if someone joins even after the game they can get all of the loot they are looking for.