Take a look at the text on supermarket tabloids marketed towards women. Also note the flood of internet ads directed at male gamers. Skim through the "romance" novels in your local bookstore. Consider the sheer volume of pornography aimed at a male audience. Western culture is saturated with sex, in both camps. There's a double-standard on it so that men are stuck with the hypersexual stereotype, but sex sells. Doesn't matter if you have a Y chromosome or not.