This sounds so pointless. I can't see what doing this accomplishes.
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Well the basic idea is that uninformed people see the tape over the mouths of others, and they're supposed to go "Why do they have tape on their mouths?", and obviously they aren't going to answer, so they look it up and maybe learn something about the LGBT Movement. It's about spreading awareness. It might seem silly to most, and I personally wouldn't do it, but it's their right to protest what they want.