Can someone explain why Bungie needed Activision's help? I know that Activison was mainly responsible for marketing but Bungie is a multi billion dollar company and (I thought) they could handle that situation on their own. I mean look at Halo, that has stood strong for over a decade and still is going strong.
Distribution, marketing, etc. Even if Bungie [i]could[/i] pay off Destiny all by themselves, I doubt they would risk such a large investment. Companies like activision help with all of this but unfortunately, also tend to ruin games.