Limit Vanguard & Crucible Marks to 100/wk. Make RNG payout percentages so low that you have to save to buy legendary items. Week in and week out for 10 years! Make the best payouts of Exotics so random, or paid primarily to the underachievers. Give little for the VOG completionists. Make random decisions about how your community should play, act and moderate themselves. Don't respond officially (we'd take unofficially if we could) to any rational or irrational arguments or points of concern by dancing around the issues, just like our guardians do (instead of hot keyed weapons?) Houdini would be proud of your skill set when it comes to misdirection! All of which cause us to bang our heads against the wall in frustration so hard that we slip into a coma only to awaken 9 and a half years from now and pick up the controller and think "man I love this game!" 10 year plan!