I think they ought to lower the next DLC/game prices if they charge that much. It screws over those of us who pre-ordered them, and only benefits those who don't already have the game. They shouldn't just make a bundle for cheaper than the game plus one of the DLCs, they should make them $10-$20 at most.
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Of course it benefits them in cost, but that's because we've benefitted in years of playing the game and experiencing things they will never got the chance to.
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Or at least give day 1 players a discount code, or better in game rewards than a shader and sparrow. That's garbage.
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yeah, like email a code or something