Most people don’t have time to get dedicated raid teams together. They have work families or school.
I think you should consider making a match making version of the raid.
Think of it like a six player massive strike. Something like the menagerie. Easier mechanics. Same locations and bosses. Constant revivals.
Reward the players with one chest at the end of the raid, so team players don’t cry.
This would get more people exposed to the very best Bungie creates. And I think more people would begin to jump into the normal raid.
You already have harder versions of raids and other things for the diehard players. How about the players who don’t have that kind of time? I would say those types of players are the majority of the players, since only 5% do a raid.
I’m not sure anyone at Bungie will read this but if they do they should definitely do it. Why let all that work reach only 5%?