It is a serious problem. I think we're to the point that either the overshield needs to go completely, or the people being invaded need to see his name like he sees ours.
The reason it sounds so bad on here, imo, is because the pve guys don't think like a PVP guy when the time comes. You can't just run out of cover and fire like your going against s storm trooper like we do in pve. These guys aim and think.
My first time playing PVP that's what I was like. I was playing like Rambo running right out trying to kill them all, not understanding why I was going 6 and 24. I just assume that's why must pve guys hate pvp.
Reviving a guy in a strike moving back and forth just a step usually keeps you from taking any damage. Trying to die on purpose can take forever. Pvp is a butter pill to swallow for a lot of people the first time they try it.