I would love it if my disc purchase unlocked the digital edition. I don't see why I should need the disc for authentication since all of the other content is locked to my user accounts (psn and xbox respectively). It's not like the old days where I could simply bring my disc around and play all willy nilly, it's online only and I get that the formula begets longevity. I've loaned out my disc to others and got them hooked, which is great for being able to play vanilla off the disc, but the expansions are where it's at and it would be so amazing to be able to boot up without a disk with all these expansions being digital. Could you run a loyalty program for those that have purchased TTK, ROI, or later so that they don't have to insert a disc all the time? Maybe Dark Below or House of Wolves but they weren't disc packages. It would be super swell. PS: I love your face.