You are trapped in what is called a Skinner box. It compels users into doing an action repeatedly by giving a schedule of rewards. These rewards fool the user into thinking they are having fun. The dopamine produced when getting a desirable reward makes us over look the long droughts of no rewards or losses. In the instance of ttk the rewards are so infrequent that we are not forgetting the droughts. You are seeing the box laid bare time to get out of it.