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4/30/2014 10:15:52 PM
13
I don't get product placement, how is it useful?
A company paying another for that company to show off their product.
For example, in Arrow we see Diggle use Bing to search for HIVE.
But, does product placement actually influence people? Does seeing a company name/product make people think "Yes, I want that"
When I see a coke can in a movie, I don't want coke, like when I see diggle use bing, I don't switch from google to bing
English
#Offtopic
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2 通の返信FoMan123により編集済み: 4/30/2014 10:46:54 PM* [url=http://www.selectspecs.com/blog/ray-ban-wayfarer-sunglasses-popularity-of-an-iconic-design/]Product placement deal for Tom Cruise to wear Ray-Ban Wayfarer sunglasses in "Risky Business" results in the design going from nearly discontinued to 360,000 pairs sold the following year[/url] * [url=http://www.snopes.com/business/market/mandms.asp]Sales of Reeses Pieces jump between 65-300% following their paid placement in "ET: The Extra Terrestrial"[/url] * [url=http://www.answers.com/topic/the-italian-job-film-1]Sales of Mini Cooper jump 22% in the year following their placement in "The Italian Job"[/url] * [url=http://www.foxnews.com/leisure/2013/07/03/new-transformers-bumblebee-camaro-revealed/]The unique Camaro placed in "Transformers" didn't exist in real life, but demand for it was so high that Chevrolet came out with a special edition which went on to sell 60,000 units[/url] * [url=http://www.copyblogger.com/digital-media-platform/]Sales of Red Stripe beer increase by 50% after being featured in "The Firm"[/url] * [url=http://www.winesandvines.com/template.cfm?section=features&content=61265]After Paul Giamatti insults merlot and praises pinot noir wines in "Sideways," empirical data indicates both a slight negative drop in merlot sales and a large increase in pinot noir sales in the U.S.[/url] I'd say the usefulness of product placement is pretty obvious. It doesn't always work (for example, you didn't start using Bing after watching Arrow), but when it does work, it can be wildly successful.
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1 返信It only influences the dumbest of our society. Liberals are the easiest to influence with such tactics, hence why the south doesn't conform to commercialized bullshit.
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10 通の返信
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Gaara444により編集済み: 4/30/2014 11:01:30 PM[quote]But, does product placement actually influence people? Does seeing a company name/product make people think "Yes, I want that" When I see a coke can in a movie, I don't want coke, like when I see diggle use bing, I don't switch from google to bing[/quote] It does work, otherwise no company would bother with it, they use each other to entice consumers. Over in Japan you can get specially marked bags of Doritos with Evangelion characters on the bag because Evangelion advertised the snacks in 1.0, you might think nothing special about a Doritos bag with Rei Ayanami on it, but Eva fans (including myself) would go ape shit over it and buy ten of them just because it has the character on it. Here in the US it's a little more subtle so if you ever need an example of product placement working just look at Japan because you can't buy toilet paper without an anime school girl printed on the bag it came in.
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1 返信It probably works like this: Say you are choosing between two products, neither of which you have a strong opinion on.You'll probably end up going with the one that sounds more familiar. Or, another situation: People joke about how they will be watching a movie, and theyll see an actor they dont know a lot about. So they go on wikipedia and learn everything about their life, just out of curiosity. Same kinda thing would work for product placement, as long as the individual does not have a strong opinion on the topic. It sparks their curiosity, so maybe they look it up, or next time they are in the store they give it a try. Product placement isn't supposed to make you a mindless purchasing zombie. It is supposed to peak curiosity or influence a decision. Nothing too direct. [spoiler]I may very well be incorrect about all of that.[/spoiler]
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Google it. Im sure youll find your true answer, Im also sure that out of the hundred thousands of people watching a tv show or the millions watching a movie. A percentage of them will go out and get whatever was being advertised. Then keep in mind that a percentage of the total watchers will spread the product through word of mouth. And of that percentage might have already used the product, and then they may or may not give praise and recommend the product. A lot of thinking goes into deciding whether a product is worth the placement imo. if the projected numbers seem to be more than enough, then they do it.
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1) i love arrow. 2) i don't think the writers give a shit about product placement. it's more of a thing for MS because they probably furnished all the computers and phones. "fine, since you gave us $5,000,000 for sponsoring the show, we'll have diggle use bing in this episode"
