Title for reference.
If you say never. Please say why!
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You need to when you're starting out. Like a YouTube channel. I would post in comment sections saying "check my channel out if you like these kinds of videos" or something similar. I try not to spam too much though. You need to start somewhere. Like if you're pitching an idea to producers on a movie you want to make or showing your book to a publisher and try to get it published. If you want your product/channel/movie/book etc. to grow and become more popular then you [i]need[/i] to self advertise.
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Brute, you're doing an excellent job. If you didn't advertise your videos here, I'd have never known who you are or what kind of videos you do. I'd never see you blow up terrible games that deserve to be blown up. Self-advertising is an excellent way to get your foot in the door. Keep blowing up terrible games.
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I think it's okay anytime if done appropriately and not in an obnoxious manner. It can be dropped in conversation if relating topics come up or you're sure/pretty dang sure your audience is interested.