Nobody gives an "objective" -blam!- about the existence of your "objective" game mode. They just don't want to be forced to play it.
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If you want to, not only play Iron Banner as you recognize it, but also earn Iron Banner reputation, loot, pinnacles, etc. you do actually. To act like it's just a weekly rotator with no major rewards is disingenuous in the least.
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Which most of us have chosen to do. Keep in mind, I'm not against rift. I thought they were bringing it back as a rotator playlist game. It's a niche mode. Most players don't like it. It will kill Iron Banner. I feel for you and your want to play rift, and I sincerely hope there's a means for you to do it. But enjoy this while it lasts. There's no way it stays as an IB mainstay.