The Bungie cycle and how the current backlash is all preplanned: 1. Plan a monetised transmog model 2. Announce the most egregious model possible. 3. Wait for media, influencer and community backlash. 4. Release TWAB with we made an error and lesson's learned. 5. Announce revised transmog model due to feedback but in reality is the original vision. 6. Media, influencers and community announce we won some victory. 7. Bungie lap up free praise and positive PR while retaining original planned model. Repeat cycle for whatever future updates are planned.